Brand Case Studies

Porsche Mission X (above-left), Porsche In Motion (above-right), Porsche Pavilion on Turn Two (below) - Ben was employed with Team Event at the 2024 Rolex Australian Grand Prix to live the dream and launch the Mission X hypercar.

Carlton united breweries - Drylandia

Drylandia brand activation - Ben was employed to support Akcelo’s Senior Event Producer and bring this TVC to life with a live puppet roaming Smith and Brunswick Streets in October 2023 to create social media hype for a new beer range.

"The impressive (TVC) visuals were built over three months, a combination of work from creative agency Clemenger BBDO, production company Revolver, visual effects experts BaconX in Copenhagen, and Swedish director Andreas Nilsson." (reference)

qantas 2023 melbourne domestic terminal

For Christmas 2023, Ben helped install the Melbourne component of this national terminal brand activation dreamed up by Team Event and built by the crew at JT Dodd, which compelled travelers to engage during transit.

Brief: Embedded client-side, Ben was briefed to manage brand, marketing, communications and storytelling for the global online academic credentialing and verification platform, DIGITARY.

DIGITARY boasts 100+ leading university customers, that have issued 1.5+ million documents to 2+ million learners, who have shared them with employers, recruiters and others in over 125 countries.

Contracted as Global Head of Marketing, Ben refreshed the website from eight to 20 pages; refined the Brand Identity and developed three new product brands from concept to market; delivered a three-year, four-themed Global Message & Event Calendar and digital Canadian Go-To-Market Strategy, whilst delivering sales, marketing and conferencing support & collateral.

Results: Agency contracted and old website re-launched after six iterations, $14K under budget; Refreshed and launched corporate logo and three product logos in under three months; Delivered global messaging and four ANZ/EMEA eMailers that saw up to 47% Open Rates; Oversaw design of digital Canadian GTM strategy that saw SEO/SEM/PCC results that achieved and maintained top 5 organic listings and +7% CTRs - modelled for global roll-out; and Delivered sales, marketing and conferencing support & collateral.

Brief: White label consult with social media and graphic design freelancers to devise a new brand identity, website and stationary for argribusiness capital investment advisers Tom Chirnside and Krissy Huxley who were establishing a new advisory firm within six months.

Leading two brand development and naming workshops, Ben Walkenhorst helped frame the corporate structure, service offerings, market segments, customer personas, unique value propositions, brand attributes, tone of voice, creative differentiators, brand values, and competitors and propose new firm name options.

Results: Using the approvals by Tom and Krissy from these workshops, Ben led the creative briefing process of the graphic designer who presented several proposals to Tom and Krissy.

The new brand, website, socials, and creative were launched on time and within budget.

Brief: Refresh corporate identity across digital and print collateral to reposition the national member based organisation representing the $3bn prefabrication industry.

Diving deep into understanding the brand personality, Ben then briefed graphic designer, Studio Warna to deliver a refreshed brand and suite of collateral.

Results: Project delivered on time and budget.

Brief: Whilst at No Fussing About, Ben Walkenhorst was briefed to reposition and Rebrand SaaS, IaaS and Data Storage Company, Melbourne Data Centre for from the Australian to the global, particularly China Market.

Ben and the No Fussing About team to undertook Brand Workshops with key leaders then briefed its internal agency to produce five new concepts.

Results: Pitched five concepts with Concept 4 proposed as the preferred choice because it modernised the brand, appealed to the Chinese market and evoked eternal service.