Integrated digital, traditional & brand marketing

three services:

1. Facilitated Workshops & Strategy

2. Integrated Marketing & People Management

3. Leadership Seminars and Events

consulting or embedded

BWCommunications, led by Ben Walkenhorst, delivers integrated digital, traditional and brand marketing campaigns, strategy development and implementation, embedded client-side or through consultancy.

What sets BWCommunications apart from the pack is its understanding of the psychological self and utilisation of behavioural change modelling that knows what drives people to understand product offerings, change their behaviour, buy more and become loyal advocates.

BWCommunications engages quality assured marketing, communications, design, production, on-screen and events specialists that Ben has worked with over his 21 year career.

1. Identity

Branding

1. BWCommunications uses a simple workshop model to develop your Brand Strategy.

   • Best practice is to complete all workshops but sometimes only the specific components are required.

2. Each of these steps can be developed in a 4hour or Day-Long Workshop, covering:

   • Setting the Scene

   • Aims & Objectives

   • Individual & Group Activities to answer specific questions

   • Evaluation & Next Steps

     note: The Brand Audit is generally covered off in a series of on/off-site meetings and reviews, which generates a Recommendation Report, which informs the brand strategy.

3. The outcome will be a set of agreed assets, statements and strategies to ensure stakeholders understand your brand and want to buy into it further.

2. Acquisition

Behavioural Change Markeitng Campaigns

1. There are three cognitive behaviours and six behavioural steps people enter when making purchase and re-purchase decisions.

2. The right messages must be sent at each step to ensure people engage and buy-in.

3. The sales-led marketing communications campaigns deployed use digital and traditional marketing communications techniques, which understand the incentives and disincentives to behaviour in order to generate and convert leads.

   This model sets our work apart.

   The outcomes are internal or external campaigns that compel people to change their behaviour and buy into your value offering or products.

3. Loyalty

Life Time Value

Using the model that best suits your business, BWCommunications deploys Customer Life Cycle and retention programs that reward ‘first adaptors’ (crazy nuts) and ‘first followers’, including but not limited to:

1. Loyalty programs and campaigns

2. Competitions and communications campaigns

3. Stakeholder events

The outcomes are more loyal customers who keep buying and spread the word because they are recognised and rewarded.

PRICING

BWCommunications:

• Works exclusively or non-exclusively with you.

• Charges by hourly, daily or project or retainers fees.

• Can tailor a package or Quote to your needs.

Read T&Cs.