Video Case Studies
IN-HOUSE -
FINANCE
Brief: Amidst COVID-Stage 4 lockdown, starting and working remotely, oversee a team of seven delivering the marketing operations and communications for Australia’s fifth largest Super Fund, with $85bn under management, UniSuper.
Ensure Member engagement and employee brand advocacy, whilst positioning UniSuper and its CIO as a leader through a video series, Five Questions for the CIO.
Results: In less than six weeks oversaw the delivery, e-and-social-distribution to 300,000+ Members of this video, among 56 other projects.
AGNECY SIDE -
CLIENT: FRANCHISE
HAIRROOM SALONS - BEHIND THE SCENES CORPORATE VIDEO
Brief: Leading No Fussing About, Ben Walkenhorst was briefed to deliver a integrated B2B and B2C campaigns to increase sales and build customer loyalty.
In addition to customer loyalty, social media, in store promotions, retail product promotions and seasonal campaigns, together with Luminaire Pictures, Ben shot an Every Day Collection behind the scenes video and a promotional brand video at HAIROOM HAWTHORN, then set up a YouTube Channel, before delivering a content marketing strategy.
Results: Overall campaign Increased customer bookings and retention by 10%.
“What’s your verse?
Poetry, beauty, romance, love...music.
My heart pumps faster,
My skin tingles;
When I work with brands to uncover their verse and we create compelling stories together.
Hope, imagine, trust.
”
AGENCY SIDE -
CLIENT: TRANSPORT
Yarra Trams - Spring Fling
Brief: Shoot a corporate video that celebrates Yarra Trams and the Spring Fling, and that can be used to sell other Festival partnerships for Keolis Downer.
Using a variety of filming techniques, The XGene brought to life the safe, fun and easy traveller experience to, at and from the Spring Fling.
Results: Video used by Yarra Trams to sell its services to community festivals around Melbourne
“Working with No Fussing About its video team: Producer, Simon Green, Coordinator and Managing Director Ben Walkenhorst, was a simple and enjoyable experience that produced outstanding results and another inspired story for Yarra Trams. I would have no hesitation in recommending them.””
AGENCY SIDE -
CLIENT: AGED CARE
The Aged Care Gateway
Brief: Convey a complex aged care system and a simple solution to finding the right provider as a sales tool to sign providers.
Using animated video produced by The XGene, a complex problem was made simple.
Results: Ben signed six major providers in 12 weeks, including Australian Unity, Blue Cross and Jewish Care.