Government Education Case Study

Brief: Embedded client side, Ben Walkenhorst was briefed to oversee the Higher Education and Skills Strategic Communications portfolio.

Reporting to:

• Deputy Secretary Higher Education

• Executive Director Communications

• Strategic Communications Manager

• Minister for Skills and Training (Strategic Communications Department Adviser)

Strategy:

1. Write the Victoria Higher Education Skills & Training $620m Communication Strategy and oversee $5.3million in consumer campaigns, World Skills Olympics sponsorship and a $250K community attitudes survey.

2. Provide strategic communications and media advice to the Minister for Skills & Training relating to dodgy RTOs.

3. Provide strategic branding advice to the Victorian TAFE Association on its corporate rebrand.

Results:

• Initiated Consumer Protection Tick the Boxes Consumer Campaign ($300K+)

• Oversaw Auto Supply Chain Workers' Awareness Campaign ($1million inc $200K media)

• Oversaw World Skills Australia Olympics Communications Strategy ($1.75mil. sponsorship)

• Adviser on Victorian TAFE Association rebrand ($2million)

• Oversaw MacKenzie Report Government Response Communications strategy (BTL)

Creative by Clemenger
World Skills Marketing Plan by
World Skills Authority

Other Contract government roles