SaaS, IaaS, Managed Services & Platform.
product & Service marketing
Over his 15+ year career, using Human Centred Design and Agile approaches, Ben Walkenhorst has been responsible for delivering integrated, wafer thin or multi-million-dollar global, national and local brand, customer, and product value proposition sales-led marketing campaigns for SaaS, IaaS, Managed Services, ERP, CRM, platform and eCommerce brands.
(i)beacon marketing
When Managing Director at No Fussing About, Ben Walkenhorst partnered with Google, AOpen, Salsa Digital and Proxmiti (now Pulse ID) to develop location-based products and services, and launch them to the Australian marketplace at Retail TechX.
Australian seafood restaurant Famous Fish by Costi is a family-owned retailer of premium-quality seafood. It’s also the first business in the world to adopt end-to-end Google Commercial Chrome and beacon technology, a recently released hardware and software platform developed by Google and AOPEN.
Because of the high traffic in the shops, Famous Fish needed robust, responsive, durable and user-friendly technology. Combining beacon tech, self-service touch screens, payments and dynamic menu boards, the new technology is already providing a huge return on investment, increasing brand awareness, and boosting customer spendings.
Results: At the Fountain Gate franchise, the average transaction value is 28,7% higher when customers have autonomy and time to consider their purchase and, order it themselves in-store.
Proximiti and Aegis Media present a location project with OCBC Bank.
This was Singapore's most extensive location-based marketing campaign that engaged customers around every OCBC Bank branch, with personalised, location-based web notifications.